Japanese beauty

The Japanese believe that if they use cosmetics "are beautiful" (84%) and "will be fine even if they are old" (77%). As age increases, increases the feeling that it is essential to use cosmetics to keep the skin beautiful, but also increases the pleasure of skin care. In this sense, place great importance on facial cleansing as the basis for skin health: 90% of Japanese use cleaner and tonic. And, unlike Spanish, tonic considered as one of the essential cosmetics for cleaning and balancing the skin. According to the sociologist, the reason is that traditionally in Japan use the water as an act of purification, which is part of the rituals of the Shinto religion. This also explains how they are washed daily the Japanese: they shower with soap and water and once they are clean, they enter the bath, never submerge "dirty" in the water.

One of the major characteristics of Japanese beauty ideal is finding a very white skin and perfect. Something hard to get, as their skin contains more melanin than Westerners (hence the yellow color) and tans more easily, as you can see from the population of agricultural areas (hence also suffer a lower rate of skin cancer). As in many other cultures, including the West until the middle of last century, white skin has been for hundreds of years especially appreciated as it was for the upper classes that should not work and therefore not exposed to the sun. Therefore, women in Japan who could wore makeup her face white, with very red lips and black eyebrows: the typical image of the geisha. Traditionally in Japan says that "white skin hides seven problems of the skin," and that "it seems very beautiful and hidden defects" in the words of Otsubo.

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